Friday Fodder

I read church growth articles in several publications - even publications that are entirely devoted to church growth. There are many things that come across my desk claiming to be the "next best thing" to win people to Christ - oh, if I just had 40 days! Church growth companies call from time to time and offer something that will benefit my local church. (These groups are 500-1000 miles away. How do they know what the people need here?) "Everything is included for the low price of $999.99. It's guarunteed to have people beating the doors down to get into your place of worship."

Need a quick fix? Check out Church Marketing Sucks!

So here's the fodder? Lately, many churches have been accused of "selling out" all in the name of reaching people for Christ. In other words, church leaderships have bought into the secular idea of having the newest, freshest, or shiniest whatever. And when the church has the newest, freshest, or shiniest, it just makes sense to tell everyone about it. Paul said, "I have become all things to all people." But did he really mean selling out on the Gospel?

Isn't the Good News still good news? Doesn't the power of the Holy Spirit still work today? And if this is true (I believe that it is!), surely marketing the vision of a local church should still be acceptable. The question is how so?

What's a healthy balance between trusting the power of the Gospel and marketing? Any thoughts?